Around the Net
Engine Bought By Lake Capital But Will Remain 'Independent'
- The Drum, Thursday, July 31, 2014 7:16 AM
Engine UK has stressed that the agency group will retain its independence following a GBP100m buyout by private equity firm Lake Capital. Engine will now work closely alongside Lake Capital’s two other marketing services companies – entertainment and content marketing agency Trailer Parks and global market research and business intelligence firm ORC, which will result in a “new breed” of agency that will in total command $400m (£237m) in revenue (60 per cent digital).
