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Impact Of Social Media On TV Viewing

  • Nielsen, Monday, August 4, 2014 3:24 PM

A Nielsen study suggests one-quarter of TV viewers report they became more aware of TV programs in 2013, compared with the prior year, due to social media interactions. In fact, 15% of viewers said they enjoyed watching television more when social media was involved. Some 11% attributed social media to watching more live TV, and 12% said they recorded more programs in 2013 alone. The study doesn't tell us the percentage of TV watchers who searches for content related to the programming or advertisements.

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