YouTube continues to step up its wave of buyouts with the acquisition of Directr, a small video editing company supporting a mobile app that provides businesses with a way to create and publish online clips. The deal makes the app free to use.
"Our small band of scrappy film lovers set out 2 years ago to help regular folks make great video. Today, we are incredibly excited to take the next step on that journey and announce that we are joining the video ads team at YouTube," reads a blog post on the company's Web site announcing the deal.
Google has begun to focus more on YouTube's ability to provide tools that spark creativity in those who make content by either acquiring companies with innovative technologies or building production studios in Los Angeles, New York and London for partners to use. The Directr deal puts another tool in YouTube's coffer that advertisers can use to produce content for their Web site or upload to YouTube, as well as index in Google Search and Google Maps.