NEW! Red Sox Fans, Rejoice. Benjamin Moore Launches Fenway Collection With Colors Like Boston Red

benjaminmooreBenjamin Moore is the official paint of the infamous Green Monster at Fenway Park. Now, Boston Red Sox fans can give their own homes a Green Monster flair with the Fenway Collection, made and sold locally in Milford, Mass. Fans can purchase colors in Green Monster, Boston Red, Boston Blue, Baseline White and Foul Pole Yellow. Supporting the paint line is a TV spot, online video and microsite, MonsterEverywhere.com. The TV spot illustrates the numerous creative ways homes, play houses, offices, outdoor satellites and fire hydrants can be transformed into a branded love fest for the Boston Red Sox. "We paint the Monster green. Now you can, too," closes the ad, seen here. For every gallon sold of the Fenway Collection, Benjamin Moore will help renovate youth league ballparks in the Boston area, as seen in this online video. Benjamin Moore surprised a group of kids from West Roxbury, Mass. by painting their baseball field and adding a Green Monster of their own. The Martin Agency created the campaign.

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