• by Tyler Loechner  @mp_tyler, August 13, 2014

AnyClip Media, a programmatic video ad platform, has brought on Alex Liverant, former co-founder and chief technology officer of DoubleVerify, as its new CTO.

“We are excited to welcome Alex to our senior management team," stated Oren Nauman, CEO of AnyClip. "With the market changing at such a rapid pace it is vital to develop technology that protects both content and advertising brands."

The addition of Liverant helps AnyClip pitch itself as an ad platform that puts fraud at the forefront, given Liverant’s background at DoubleVerify. Per a release, having tech in place for "brand safety" is one of Liverant’s three main responsibilities.

“The AnyClip network plays video to over 50 million unique users each month,” claimed Liverant in an earlier statement. “Understanding this interaction and how video content and advertising is consumed is both a huge challenge and a fascinating new field for me to enter into. This, combined with the challenge of building a safe, engaging environment for advertisers and content owners alike, is the reason I am excited to be part of AnyClip.”