• by Amy Corr  @MediaPostOTL, August 13, 2014

Sonoma-based Devoto Orchards launched Golden State Cider, an all-natural, gluten-free hard cider that's available in draft form in the Bay Area, with plans for a canned cider launch throughout California later this summer. To support the brand rollout, Devoto Orchards tapped 160over90 to create Golden State Cider's logo and mark, and to design packaging, promotional and sales materials, and drinking accessories. "We set out to create a brand that personifies the California lifestyle -- confident yet carefree, active and adventurous," said Tammo Walter, vice president and executive creative director of 160over90's Newport Beach office. "Our experience in branding spirits and consumer packaged goods primed us for this launch, and the opportunity to brand a California-centric product really resonated with our West Coast team." The agency designed branded Golden State Cider pint glasses, coasters and cocktail napkins, keg collars, tap handles, and table toppers to fully outfit North Bay bars and restaurants. "Golden State Cider is made by Californians, for Californians," said Nils Reid, co-founder of Devoto Orchards. "With the help of 160over90, the Golden State Cider brand is truly synonymous with the California lifestyle."