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Brands Seeking Engagement Beyond Facebook

Brands are beginning to ask why pay for engagement on Facebook when they get it for free on other networks, according to eBench's founder.Matthew Burns. Coca-Cola is becoming a Twitter leader, accumulating a quarter of followers and mentions among non-alcoholic brands. Red Bull dominates that category on YouTube and Facebook-owned Instagram. Burberry has scored more than twice the engagement on Instagram as it did on Facebook despite having seven times fewer fans. 

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