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Nine In Ten Still Watch Live TV -- One In Four Second-Screen

  • The Drum, Friday, August 15, 2014 8:42 AM
More than four in five Brits (83 per cent) still use the TV as a social hub for the household, opting to all watch in the same room, research from BroadStream Solutions has found. The research, carried out by YouGov, saw 2,274 Brits questioned on their viewing habits and discovered that nearly nine in ten viewers still regularly use the TV to watch their content live, although 24 per cent admit they second screen, using their smartphone or tablet device as they watch TV.

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