The deal gives Televisa access to MiTú’s network of YouTube producers and young Hispanic video personalities, who in return will receive expanded distribution with strategic support from Televisa. It also opens up the possibility of MiTú’s producers creating branded content for Televisa advertisers.
Launched in May 2012 with backing from The Chernin Group, the MiTú network brings together around 1,300 digital video creators catering to English- and Spanish-speaking millennials, with roughly 43 million subscribers collectively generating around 450 million video views per month. Video producers create content in a range of categories, including comedy, DIY, beauty, cooking shows, fashion and technology.
This is the latest in a series of strategic moves by MiTú, aiming to expand its production and distribution capabilities. In June, the company announced that it had raised $10 million from a group of investors, including Allen DeBevoise and Upfront Ventures. The funds are being used to expand MiTú’s engineering and sales organizations and build new production facilities in Los Angeles and Mexico City.
Back in January, MiTú struck a content licensing deal with AOL, giving the latter access to MiTú content across all AOL properties, including The Huffington Post, AOL On and AOL's Hispanic content network, Voces.
In December, MiTú announced a content deal with Univision, calling on MiTú to create short-form Spanish-language content for syndication on Univision's digital platforms, including UVideos among other channels.
Televisa already has an exclusive distribution deal with Univision covering the U.S., so there is no conflict between the deals.