Couche-Tard, a worldwide company-owned convenience store operator with more than 13,000 stores, tapped PALM + HAVAS to manage advertising creative and strategy for its Quebec region that consists of
568 locations. In addition, PALM + HAVAS was selected to handle strategy and creative for Circle K banner, which was acquired by Couche-Tard in 2003, in Eastern Canada. There are 300 Circle K stores
in Eastern Canada as well as another 3,300 throughout the US. "We chose PALM + HAVAS for their thorough comprehension of the strategic issues the Couche-Tard brand is facing, as well as for their
collaborative approach," said Melissa Lessard, spokesperson for Couche-Tard. "We are very happy to have the chance to contribute to the success of the Couche-Tard and Circle K brands," added Ann
Bouthillier, president and CEO of PALM + HAVAS. "Our understanding of their business reality and retail sales issues made the difference." Couche-Tard spent $6.9 million on measured media in 2012 and
$7.6 million in 2013, according to Kantar Media. The company spent $1.1 million on measured media in the first quarter of 2014.