Car insurance brands must adapt to cross-device behaviours to remain competitive, according to a UK report from Google, GFK and Nielsen. Although nearly all (97.8 per cent) of people use a desktop or laptop when researching, one in five (20.7 per cent) use three devices - desktop/laptop, tablet and smartphone. Over half (52 per cent) of UK motor insurance purchasers use a smartphone or tablet device at some point in their online research.