- Campaign, Friday, September 5, 2014 8:05 AM
Pending objections, which need to be raised in the next ten days, Carat has won the Government's GBP140m media buying business from Martin Sorrell's dedicated agency, M4C. The media agency will now
handle media buying for the next four years for government bodies such as Public Health England and VisitBritain.. Other agencies vying for the business with M4C and Carat were Omnicom Media Group and
ZenithOptimedia.
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