Google
announced a program Friday that gives $100,000 cloud credit to startups. Google Cloud Platform for Startups aims to help early-stage companies quickly launch and scale their businesses. The support
comes in the form of continual access to the technical solutions team. Media agencies that qualify will have the digital storage they need to store and share files with clients.
At the
Google for Entrepreneurs Global Partner Summit, Google Fellow Urs Holzle said the offer becomes available to startups worldwide through incubators, accelerators and investors. "We are currently
working with over 50 global partners to provide this offer to startups [with] less than $5 million dollars in funding and have less than $500,000 in annual revenue," he wrote in a blog post.
Forrester Research in February published a report titled "What The Evolution Of Cloud Storage Means For I&O." In it, the research firm lists average prices. "Pricing ranges from just under
$0.10 per GB per month to as low as $0.04 per GB per month for customers with over 5 PB of data that can tolerate a reduced availability service-level agreement (SLA)," per the study. "New entrants
such as Google Cloud Storage have attempted to set lower price points to undercut incumbents and create differentiation, only to see those price cuts matched, which has prevented pricing from being a
major point of differentiation."
Approximately 39% of cloud-focused developers are planning to use cloud resources to stand up the Web application infrastructure or 38% to support mobile apps,
per the Forrester report. Data and storage use will both increase. Data at enterprises has grown 45% during the last two years, with the average enterprise storage footprint increasing from 2,200 TB
to 3,200 TB, per the report.
Enterprises worldwide will spend more than $235 billion on cloud architecture and services by 2017 -- up 35% from the $174 billion projected this year -- and
triple the $78 billion spent in 2011, per research firm HIS. The amount spent on cloud support will rise 20% from $145 billion last year, per the company.
Some of Google's cloud storage
customers include Best Buy, Evite, R/GA, Sony Music, Ubisoft, and Udacity.
The news comes two days after Google's Google Spam & Abuse Team posted on its Online Security Blog explaining the
possible Gmail password leak, known in security circles as "credential dumps." Google said it found "less than 2% of the username and password combinations might have worked, and our automated
anti-hijacking systems would have blocked many of those login attempts. We’ve protected the affected accounts and have required those users to reset their passwords."
Along with
protecting Gmail accounts, users should also protect cloud storage bins. Experts suggests using two-step verification, update recovery options, and change the password to something a bit stronger than
a name in a dictionary.