• by Amy Corr  @MediaPostOTL, September 18, 2014

Deutsch LA hired Tara Greer as executive vice president/executive creative director, platform. Since January 2013, Greer has served as executive creative director of R/GA's LA Office. She helped launched the office and grew the team to forty-five employees in a year and a half, building the creative group that crafted award-winning work for Beats by Dre's Pills and Hear What You Want integrated campaigns along with winning several new business pitches. Greer has lead teams to produce well-known products and services like the Nike+ Fuelband, One Nike+, NIKEiD, NikeTeam and the Converse Sampler App. "Over the last few years, we've made digital product development a priority," said Winston Binch, Chief Digital Officer of Deutsch LA. "Our ambition is to invent more, get deeper into ecommerce, and do it better than anyone else. To get there, we need people like Tara. She's one of the most respected and accomplished digital product designers and leaders in marketing. Her work on breakthrough marketing applications like Nike+ Fuelband has made a big impact on the industry."