OTT Biz To Hit $6B In USA By 2020

The U.S., currently the dominant player when it comes to overall over-the-top (OTT) services, will continue to see soaring growth -- but its share of global OTT business will decline.

In six years, the U.S. OTT business is expected to climb nearly sevenfold to $6 billion from the $793 million in 2010, per Digital TV Research. The U.S. currently has 75% of the global OTT business. By 2020, that will be 36% of global business.

Worldwide OTT growth will also climb quickly, rising to $18.1 billion by 2020 from $8.3 billion in 2014 and up from $2.4 billion in 2010.

Just looking at global subscription OTT business -- subscription video-on-demand services like Netflix -- revenues will to $16.7 billion in 2020 from $7.65 billion in 2014 and $1.06 billion in 2010. The SVOD share of all OTT revenues will be 40%, up from 27% in 2010.

Online TV and video rental/pay-per-view revenues will expand to $2.8 billion in 2020 from $197 million in 2010. Download-to-own revenues are estimated to be $4.6 billion in 2020, up from $332 million in 2010.



Next story loading loading..