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Commentary
'(Programmatic) Advertising Week'
- Wall Street Journal, Monday, September 29, 2014 10:57 AM
The Wall Street Journal has posted a CMO Today article titled: “Welcome to (Programmatic) Advertising Week,” writing that Advertising Week now “seems like it is aimed at the I.T. department.”
“Most of this year’s panels and events feature digital executives and companies touching on everything from programmatic ad buying to data mining,” the article reads.
Tyler Loechner is a MediaPost Reporter covering real-time, programmatic, RTB and more. You can reach Tyler at tyler@mediapost.com.