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How Google's Eric Schmidt Defines 'Smart Creatives' In His New Book

Google Executive Chairman Eric Schmidt, Google Director of Communications Alan Eagle, and Google Executive Jonathan Rosenberg have released a book detailing several practices for setting strategies, hiring, motivating, and directing employees. The critical ingredient is to build teams, companies and corporate cultures around people the three call smart creatives, "impatient, outspoken risk-takers who are easily bored and change jobs frequently." They believe smart creatives are the key to digital-age speed, strategy and product success.

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