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Bauer Takes Magic National

  • Campaign, Tuesday, September 30, 2014 6:46 AM

From January 2015, Magic will broadcast nationally from London on the national DAB multiplex. Bauer Media is planning to triple its marketing budget for the Magic brand following the launch. Bauer Media’s Place network of 16 regional stations, including Key 103 in Manchester and Clyde 1 in Glasgow, will maintain their local brands and continue to have their "Your music your life" brand positioning. 

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