Cadillac will market around three brand values: bold, optimistic and sophisticated, said Uwe Ellinghaus, Cadillac’s global CMO. “We made the very, very deliberate decision to roll out our
new look and see ... at exactly the same time we launch our new top-of-the-range car,” said Ellinghaus, who joined Cadillac early this year after working for BMW and luxury pen, watch and
jewelry maker Montblanc International.
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