• by Amy Corr  @MediaPostOTL, October 2, 2014

Naked hired Izzy DeBellis as group chief creative and strategy officer, a newly combined role at the agency. DeBellis previously served as co-chief creative officer at kbs New York. In his new role, DeBellis will be responsible for integrating, evolving, and leading strategic creativity across Naked hub offices in the US, UK and Australia. While at kbs, DeBellis managed a team of more than 100 creatives and 50 production and content staff, sat on the Executive Leadership team, and served as the business and strategy lead on accounts such as BMW, Vanguard Mutual Funds, AMEX, Adopt-Us-Kids and Gold by Jay-Z. Prior to kbs, he was a founding partner of Berlin Cameron, growing it from seven partners to more than 100 employees with clients including Coca-Cola, General Motors, Nestle Purina and the NBA. "Naked has always attracted brilliant misfits who don't fit into neat boxes," said Matt Melhuish, Group CEO, Naked and Enero. "Izzy is an example of creative talent who is also a vital contributor to the strategic process, making him perfect for this role. In our view, the true power of both strategy and creative can only be realized by bringing them together and reforming into one department. Under Izzy's leadership, strategy and creative will collaborate from the start and be jointly responsible for the outcome."