• by Amy Corr  @MediaPostOTL, October 3, 2014

BlackBerry tapped gyro to handle the global relaunch and debut of its Passport Smartphone. New brand positioning spotlights BlackBerry's expertise in providing professional mobility solutions and security for businesses. Gyro created all of the worldwide sales and marketing assets, campaign guidelines and messaging for the integrated global "Serious Mobility for Serious Business" communications platform. BlackBerry also debuted its new flagship product: The BlackBerry Passport. It has a 4.5-inch square screen and touch-enabled keyboard that allows business users to "see the bigger picture." The "Work Wide" Passport campaign, also created by gyro, will debuts globally this month. BlackBerry spent $94 million on measured media in 2013 and $2.1 million between January and June of 2014, per Kantar Media. Additional gyro clients include BBC, Cars.com, eBay, FedEx, HP, John Deere, SAP, TD Ameritrade and USG.