• ClickZ, Monday, October 6, 2014 2:05 PM

Adam Epstein, president and chief operating officer of adMarketplace, a programmatic marketplace for search advertising, has posted an article on ClickZ likening the programmatic marketplace to Canal Street in New York City.

“If you have been to Canal Street in Manhattan, you know that there is a thriving market for fake Coach bags,” writes Epstein. “Buyers will pay a low price for a product that others think is real. A designer bag reflects status -- and a fake bag can as well -- so long as you don’t get caught. Likewise, a large volume of cheap traffic with excellent engagement metrics (look at all those video views!) is awesome -- unless you get caught.”

Read the whole story at ClickZ »