Around the Net
Q&A With Omnicom's Simm
- Wall Street Journal, Tuesday, October 7, 2014 2:14 PM
The Wall Street Journal has posted a Q&A with Daryl Simm, CEO of Omnicom Group’s media operations, largely focused on TV budgets moving to digital channels. The topic of programmatic advertising is touched on, particularly as it relates to marketers bringing programmatic tech in-house.
“You can learn what programmatic is and the effects of programmatic, but if you look at the scale of your organization and the spending you have in the marketplace and the investment in technology that is required in order to support programmatic buying, it doesn’t seem like part of the core business for most marketers,” Simm says. “It’s no more core than having in-house trucking resources to distribute your product. You can’t optimize that.”
