Duplicate content can lead to a decline in crawl rate, inaccurate page ranking, as well as making it difficult for a search engine to decide on the page to rank. Navneet Kaushal runs through several
content issues based on duplicate content, such as identical product descriptions for similar products, using different URLs or domains for mobile versions of Web sites, and a site architecture where
there are multiple paths to the same page. Kaushal also provides insight into solving the duplicate content issue such as explaining the use of meta tags and being consistent with the company's
internal linking strategy.
Read the whole story at Search Engine Watch »
