Pirate's Booty Joins Macy's Parade

Snack brand Pirate's Booty will make its first appearance in the Macy's Thanksgiving Day Parade this year.

The brand's 40-foot pirate ship float has a treasure hunt theme, including a giant treasure map, and will be manned by an actor playing the Pirate's Booty Pirate, with Crunchy the Parrot in the crow's nest. 

The 27-year-old B&G Foods brand will also run a "Share Yarrr Thanksgiving Traditions" sweepstakes (Nov. 5-27), with a grand prize of a trip to New York to watch the parade, with entry through its Facebook page.



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