Adform, a Denmark-based demand-side platform (DSP), on Thursday announced a partnership with StickyAds.tv, a video supply-side platform (SSP) for publishers in Europe.
The partnership opens StickyAds inventory up to Adform clients. StickyAds claims its platform houses over three billion impressions per month from over 40 publishers.
“The increased popularity of video has led to a requirement for smart, automated advertising solutions,” stated Martin Stockefleth Larsen, chief marketing officer of Adform. “The integration of our European inventory into one centralised offering with StickyADS.tv in the EU presents our clients with the opportunity to benefit from the rich media and creative solutions its premium video advertising platform has to offer.”