• WordStream, Wednesday, October 29, 2014 1:09 PM

Hotels.com, an Expedia property, has been caught sending out spammy emails asking travel bloggers for links. It turns out that earlier this month several influential travel bloggers received an email from an unnamed SEO manager for Hotels.com’s Americas division. The sender asked if the recipients would have interest in brand promotion for our hotels. Larry Kim explains how Hotels.com's attempts to buy backlinks from bloggers shows how well-known sites get away with underhanded tactics that would otherwise ruin small businesses trying to do the same thing. He outlines the "questionable tactics."

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