Around the Net
Q&A With Omnicom's Cupples On Programmatic
- Mumbrella, Wednesday, October 29, 2014 4:11 PM
Mumbrella Asia has posted a Q&A with Barry Cupples, global CEO of investment for Omnicom Media Group, touching on the “challenges and opportunities of programmatic trading and why media agencies could have been quicker to embrace new media.”
“Who would have thought that [programmatic] would have arrived so quickly and heralded so much change and upheaval,” Cupples is quoted as saying. “And it’s no longer new. It’s a developed industry now. More has happened in the last five years than in the last 50.”
Mumbrella Asia asked Cupples if programmatic would lead to a cutback on spend.
“No. Not in my view,” Cupples responded. “Companies will sell more stuff, because their brands have greater insight and targeting to talk with consumers. Selling more product should mean they will create more money to reinvest in media.”
