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Instagram Launches Video Ads With Disney And Activision

Instagram is now selling video ad inventory, partnering with Disney and Activision at launch. Banana Republic, The C.W. Television Network and cosmetics business Lancôme will also run videos in the coming weeks. The brands will appear in 15-second autoplay spots that appear within peoples’ Instagram feeds, similar to previous tests from Burberry, Levi’s and Ben and Jerry’s.

Read the whole story at Marketing Week »

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