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Millennials Favor Mobile Payments

  • Adweek, Monday, November 3, 2014 9:16 AM
Millennials are moving away from traditional payments. JWT suggests that brands that want to stay ahead of the curve and reach this key demographic, should consider acting as intermediaries between consumers and their money. Some of the agency's main observations include: Brands must prepare for a cash-limited future; companies need to cater to millennial desires for expediency; it’s important to compel consumers to opt in; and protecting security and privacy are essentials.

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