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Sapient Likely To Be Start Of A Spending Spree By Publicis

  • Campaign, Wednesday, November 5, 2014 6:59 AM

Keith Hunt, a managing partner at the corporate finance advisors Results International, predicts Publicis Groupe's $3.7 billion purchase of Sapient will be the beginning of a string of acquisitions. "It’s a very smart move by [Maurice] Lévy. The big networks including Publicis have made no secret of their desire to grow their digital revenues. Any Publicis shareholder is going to be much happier to see the business merging with the likes of Sapient rather than the prospect of last summer’s ill-fated "merger of equals" with Omnicom.

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