Noodle season is upon us, and New World Pasta's No Yolks brand is launching its first advertising campaign since it was acquired by the pasta company two years ago. Developed by Millennium Communications, the digital-only campaign targets moms, the No Yolks core shopper. "Noodles aren't pasta. Pasta isn’t noodles. They aren't interchangeable," says Janine Prestegaard, group account director at Millennium Communications. "They represent warmth, comfort and we want to go after those consumers who like to cook and bake those comforting dishes. We realize that noodles aren't for everybody. You either are for them or you aren't. This campaign is for those people who love to cook."