Rocket Fuel released its Q3 2014 earnings this week, reporting revenue of $102.1 million during the quarter, a 63% increase from the $62.5 million it pulled in during Q3 2013.
The ad tech firm Rocket Fuel acquired in early August, [x+1], accounted for $6 million of the company’s total revenue last quarter. Rocket Fuel beat its revenue projections for the quarter, having estimated Q3 revenue to land between $96 million and $100 million. The company’s full-year revenue estimates remain in the range of $403 million and $427 million.
Following its revenue beat, shares of Rocket Fuel (“FUEL” on NASDASQ) have jumped nearly 25%.
The company closed its acquisition of [x+1] in September but has not yet fully integrated [x+1]’s technology -- which includes both a demand-side platform (DSP) and data management platform (DMP) -- into its own stack. Rocket Fuel intends to provide separate guidance for Rocket Fuel and [x+1] beginning in 2015.
However, the company did share what it expects [x+1] to generate in revenue in Q4 2014. Rocket Fuel anticipates revenue in the range of $140 million to $165 million in Q4, with [x+1] accounting for $18 million to $22 million of it.
“The close of our acquisition of [x+1] in September 2014 is already allowing us to open new doors with top-tier marketers who are interested in Rocket Fuel's programmatic marketing hub,” stated Chairman and CEO George John. He added that the company’s strong earnings were “highlighted by another great quarter for mobile.”
Revenue from mobile, social and video grew 177% year-over-year, per the earnings report. Those three channels accounted for $44.9 million of revenue in Q3, or 44% of all of Rocket Fuel’s revenue from the quarter. Mobile alone accounted for 30% of the company’s Q3 2014 revenue.
Rocket Fuel has 1,028 employees as of September 30, 2014, nearly double (up 86%) what it had at the end of Q3 2013.