Commentary

Time-Shifting Shifts The Definition Of The Sports Fan

Time-shifting technology is fundamentally changing what it means to be a sports fan, media experts agree. “Being a fan isn’t measured [by] attendance anymore,” according to Angus McNab, Head of Content Distribution, North America, at Opta/PERFORM Group. “It’s measured in knowledge [of the game],” he told attendees of Soccer in America’s Marketing Sports conference, on Monday. That’s a direct result of technology -- from DVRs to all manner of content-streaming devices -- taking hold among fans, and the young in particular. Today, it’s necessary to “educate your child as to what a broadcast schedule is,” said Mike Bloxham, Vice President of National Television and Video at Frank N. Magid Associates. As such, the days of TV driving the media discussion are numbered, said Bill Squadron, Executive Vice President at STATS. Even for live sports events, “We’re [experiencing] a paradigm shift,” Squadron said.

1 comment about "Time-Shifting Shifts The Definition Of The Sports Fan".
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  1. Clinton Gallagher from virtualCableTV, November 18, 2014 at 1:41 p.m.

    The big problem as I see it is not any particular shift but the shift I and other product and service providers hear and get dumped on us when attempting to do business with the old school business of TV.

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