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AOL's Armstrong On Programmatic Video: Creatives Can Do 100 Times The Amount Of Creative

  • USA Today, Monday, November 17, 2014 3:08 PM

USA Today has posted a Q&A with Tim Armstrong, CEO of AOL, about the future of the Internet. While the interview was not focused on programmatic advertising, the topic did arise, with USA Today asking Armstrong to explain programmatic video ads.

Said Armstrong: “[I]t’s mechanizing the future of TV and video advertising with machines and letting the creatives inside the video and TV advertising business do 100 times the amount of creative they were able to do before. So, it really fits directly into Clay Christensen's innovator's dilemma model. And that's why it'll be successful.”

Read the whole story at USA Today »

1 comment about "AOL's Armstrong On Programmatic Video: Creatives Can Do 100 Times The Amount Of Creative".
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  1. Ed Papazian from Media Dynamics Inc, November 18, 2014 at 1:04 p.m.

    Huh?

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