• by Tyler Loechner  @mp_tyler, November 19, 2014

Jivox, a digital ad platform, on Wednesday announced it has integrated its ad server with Mediaocean’s addressable ad management platform, Prisma. The integration eliminates the need for Mediaocean clients to work with multiple ad servers.

“Agencies are moving quickly to offer data-driven advertising, but until now these innovative campaigns had to be tracked and accounted for separately from traditional banner ad campaigns,” stated Diaz Nesamoney, founder and CEO of Jivox.