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U.S. Native Ad Spend To Reach $8.8 Billion By 2018

  • eMarketer, Monday, November 24, 2014 11:21 AM
eMarketer estimates that advertises will spend $3.2 billion on native advertising this year, rising to $8.8 billion by 2018. While one brand called traditional digital advertising "wallpaper," executives interviewed for the study cite numerous challenges tied to native advertising efforts. The most common was scale -- how to reach a sufficiently large audience, along with measurement.

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