Nom Google. I don’t pay you; you pay me.
If you believe long-term customers are important, I propose that viewers will be friendlier, more engaged, and more likely to buy products, from publishers (and their advertisers) sites. All you need to do is pay them -- a little.
And perhaps I’d let Google offer up PBS- or NBR-like sponsored statements, those little brought-to-you-by announcements.
It’s all about subtlety in marketing. Advertisers shouldn’t be so apt to hit media users/viewers over the head with big advertising announcements, which are most likely to insult my intelligence.
Google, a dollar a month doesn’t sound like much to send to me. And considering that you have a nearly 70% market share when it comes to search marketing, odds are you are going to still get back your money, in a big way. You’ll net out doing fine with this customer.
A dollar isn’t going to make or break either one of us. But it’ll show your engagement in me. In turn, I might be endeared to you, a bit.
Native advertising? No, you won’t be slipping that stuff by me in your new non-advertising effort.
TV networks might wonder how to play the same game. Many TV networks have already trimmed back commercials on time-shifted airings of their expensive TV shows on video-on-demand, through mobile apps, or elsewhere.
You can, of course, see reruns of TV shows on Netflix or Amazon without TV commercials, also for price that can run around $10 a month and include a lot of other stuff.
Maybe TV networks might think of an advertising-free night, week or month for themselves. And for a select group of viewers, like what Google is considering, they might offer this to viewers for a price.
But right now, it’s time to pay up. I’ll be waiting by the mailbox, and maybe not watching much TV or using much digital media.