• by Erik Sass , December 1, 2014

While it may be too late to prevent Thanksgiving gluttony, Meredith Corp. is doing its part to save America’s waistline with a new magazine, Eat This, Not That!, launched in partnership with Galvanized.

The quarterly title, which hits newsstands December 2, is the first stand-alone magazine produced under the Eat This, Not That! brand, originally created by Galvanized CEO David Zinczenko.

It was first popularized in a series of books coauthored by Zinczenko and Matt Goulding.

Eat This, Not That! magazine will debut with a first run of 80,000 copies sold via newsstands. The new magazine’s features include “Master Your Kitchen,” with more than 50 recipes geared toward weight loss; “The Best and Worst Kids’ Foods in America,” including a survival guide for parents trying to feed their children well; “The Restaurant Survival Guide,” showing readers how to find healthy choices at popular restaurants; and the Eat This, Not That! Awards for the best supermarket foods in the country.

Galvanized acquired the Eat This, Not That! business from Rodale, where Zinczenko previously served as editor in chief of Men’s Health, in September 2014. The company is also working on re-launching its Web site, creating new mobile apps and a quarterly digital magazine, as well as two new books in the bestselling series.

Since its launch in 2007, the 16 titles in the "Eat This, Not That!" franchise have sold more than 7 million copies, according to Galvanized. The brand is also featured in bimonthly segments on "Good Morning America."

Meredith has been churning out new products and partnerships as the year draws to a close. Last month, the women’s interest publisher announced that it plans to launch a licensed product line under the Allrecipes brand, created in collaboration with the Clipper Corp. Also in November, Meredith announced the acquisition of mywedding.com, a popular wedding planning destination.

In October, Meredith struck a long-term licensing deal with Martha Stewart Living Omnimedia, giving it responsibility for the business operations of various MSLO publications, including the Martha Stewart Weddings print magazine and Web site.