TechCrunch's Josh Constine explores the rise of mobile app ads, which have been a boon for Facebook and Twitter. Constine partly attributes this trend to the failure of Apple and Google to make apps
more searchable and easy to discover without advertising. “The critical need for app install ads stems from [Apple and Google's] negligence around app discovery,” Constine suggests.
“The App Store and Google Play provide search engines and Top 10 charts, but little in the way of personalized, social-proofed browsing or discovery.”
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