M&C Saatchi Sport & Entertainment was named agency of record for Bomber Ski, a New York-based company that designs and builds performance skis. Every pair of Bomber skis is handcrafted in a
race lab in Italy. The company is also an official supplier to the U.S. and Canadian Ski Teams, creating products for all ski disciplines, including mountain, race, powder and freestyle (twin-tip and
mogul). The agency is tasked with overseeing PR and events for the upcoming ski season, and helping Bomber Ski tell their story of an artisan approach to ski design and development. Bomber Ski will
soon unveil new designs for limited production runs from its ongoing Artist Series Ski collections, featuring selected artwork images created by Jean-Michel Basquiat and Keith Haring.