Helping bridge the gap between television and
digital video ad campaigns, programmatic video ad platform Virool on Wednesday announced it has integrated Nielsen Online Campaign Ratings (OCR) data to its platform.
Nielsen’s OCR data
measures the audience of digital ad campaigns, per a release, using “TV-comparable metrics” such as gross rating points (GRPs) and reach and frequency data. Marketers looking to reach the
same audience on television and digital video could use Nielsen OCR data to validate audience reach, for example.
“We know our clients want meaningful measurement and we want them to
feel confident in the performance of their video campaigns,” stated Alex Debelov, CEO of Virool.
Debelov said in a statement that Virool will use Nielsen OCRs on every video campaign run
via Virool, and will offer advertisers 100% audience guarantees.