According to the Campaigner Marketing Trends Survey detailing key industry insights and identifying specific areas of focus for 2015, marketers across the board are confident in their strategies with no plans of adaptation to meet the growing technology demands. And, are inclined to invest resources into email marketing, along with the rising popularity of social media as a marketing channel.
EJ McGowan, general manager, Campaigner, notes that “… for marketers to stay up-to-speed… they should regularly monitor consumer reactions to new innovations… adjust strategies accordingly… email will remain a significant investment in overall planning (in 2015)… with added emphasis on the mobile commerce movement…”
According to the report, while technology advancements are increasing, only 10% of respondents believed they would have a definite impact, 36% said they expect no effect, and 39% are unsure and still researching the effects of the new technologies. 87% of respondents believe the m-commerce channel will have little impact on their New Year strategies.
The survey found that email remains to be the best digital channel for marketing ROI in 2014. Over 62% of respondents rank email marketing as one of the top ROI generators, followed by:
Number One Email Marketing Priority Going Into 2015
% of Respondents
Higher click-through rates and email interaction
Improved data collection and management
Increased use of email marketing tools to improve results (A/B split testing, email automation, etc.)
A more holistic marketing plan (integrated social, mobile, email, etc.)
Source: Campaigner, December 2014
Respondents aim to leverage the leading ROI producers with 76% planning to invest in email marketing and 33% in social media for 2015, Additional marketing resolutions revealed, says the report, include:
The report concludes with a list of New Year Resolutions that all top marketers might wish to follow in order to have their campaigns thrive and produce an ROI enviable by all:
For charts, data and more information from Campaigner, please visit here.