WaPo, Texas Tribune Team For Content, Events

The Washington Post is joining forces with The Texas Tribune in a content-sharing deal which will also see the partners cooperate for events and marketing efforts.

The partnership, which begins January 1, will increase exposure for The Texas Tribune’s coverage of Texas politics and policy, while giving it access to a range of content from The Washington Post.

Under the terms of the deal, WaPo will get exclusive first-run access to Texas Tribune stories both print and online, including content about Texas, as well as reporting from the Tribune’s recently opened news bureau in Washington, D.C.

Texas Tribune reporters will also contribute to WaPo blogs,like GovBeat, The Fix, and Post Politics. WaPo stories and videos about Texas politics will appear simultaneously on the Tribune site.



The publications will also collaborate on political and presidential coverage and breaking news. In addition, Tribune’s weekly video series, the Texas Political Roundup, will be broadcast on PostTV. Finally, they will work together on cosponsored events, including a presidential debate and a half-day symposium, “Texas on the Potomac,” scheduled for January 29 in Washington, D.C.

On the marketing front, Texas Tribune members who pledge $250 or more per year will receive a year’s digital subscription to The Washington Post. The Texas Tribune is a nonprofit news organization, launched in 2009, that relies on membership donations from supporters.

This is the latest in a series of strategic content and marketing partnerships from The Washington Post, which has renewed its digital expansion efforts since its acquisition by Amazon founder Jeff Bezos last year.

The newspaper’s new partnership program, unveiled in May of this year, makes WaPo’s digital content available for free to a number of other newspapers’ paid subscribers across the U.S. The WaPo program allows local and regional newspapers to offer various digital products from WaPo to subscribers as an additional incentive to buy a paid subscription. In return, WaPo is able to extend the reach of its digital content through the new partnerships.

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