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How Some Otherwise-Unknown Women Won Pinterest

Backchannel considers how a few otherwise-unknown women came to rule Pinterest. These so-called social media “Pinomenons” appear to have benefited greatly from an early experiment at Pinterest, which involved “recommending accounts to solve an onboarding headache or high bounce rate,” according to Backchannel. Early on, as a spokeswoman at Pinterest confirms, since “the group of Pinner [sic] signing up was a smaller pool, there was a smaller, static list of recommended content curators.”

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