5 Things You Absolutely, Positively Must Know This Holiday Week

So it's the week between Christmas and New Year's -- and we all know what that means for the advertising agency business. Nothing. Yes, nothing. Why? Because nothing happens during this holiday week. Why? Because everyone save for a few lowly creatives and AAE's have left the building for fancy vacations, leaving the underlings to wander the halls, fool around on Facebook, check Tinder, Snapchat themselves from the bathroom stall and seek project approvals they will never receive because, well -- everyone who can approve anything is out of the office. And no, the internet and the smartphone haven't changed this two-week slowdown one bit.

Which is why those of us who never have a day off (read Mediapsssst columnists -- or basically, any online journalist pumping out content for the daily grind) are left serving up space filler news items like "Five Advertising Execs to Watch in 2015" from CMO Today.



Crafting an article that could have been written anytime in the last four months and just banked for publication during the holidays (as opposed to this useless rehash I write for you with love the Sunday following Christmas), CMO Today's Nathalie Tadena serves up the usual suspects; Interpublic CEO Michael Roth, Starcom MediaVest Group Global CEO Laura Desmond, TBWA Worldwide CEO Troy Ruhanen, Havas CEO Yannick Bollore and Xaxis Global CEO Brian Lesser. So if you're bored and have nothing to do, give it a read.

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