Around the Net
Programmatic Direct's Big Year
- AdExchanger, Monday, December 29, 2014 2:06 PM
“Programmatic direct” ad trading had a big year in 2014, and AdExchanger has posted an article highlighting some of the most noteworthy headlines, including Rubicon Project’s acquisition of two programmatic direct ad platforms, Kantar Media SRDS’ inclusion of programmatic direct inventory and Google’s private exchange with Time Inc. and the Local Media Consortium.
