NEW! Gatorade Turns 50

gatoradeGatorade will celebrate its 50th anniversary in 2015. TBWA\Chiat\Day LA created a 60-second TV spot highlighting memorable moments throughout sports history that took hard work, determination, and maybe a little Gatorade. "50" aired for the first time on Christmas Day during the OKC Thunder vs. San Antonio Spurs NBA game, and will continue airing throughout the College Football Playoffs and Championship, beginning 12/31 on ESPN. The ad opens with a shot of the 1965 Florida Gators football team, the birthplace of Gatorade, and continues through a montage of 50 iconic sports moments related to the brand. The voiceover counts to 50 using famous sports jerseys or the number of points Michael Jordan scored in a game or the number of championships the Yankees have won over the years. Also look out for Mia Hamm, Eli Manning, Peyton Manning, Derek Jeter, Joe Namath, Usain Bolt and Pat Summitt, among others. See it here. "50" will have a digital extension allowing users to learn the back stories of several moments featured in the TV commercial on Gatorade's YouTube page.

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