Lapiz promoted Lizette Morazzani to creative director. Morazzani has 12 years of copywriting experience and has worked for Lapiz for the past two years. As creative director, she will oversee creative
for client brands including Purina, WhiteWave Silk and RE/MAX. Morazzani will report directly to Lapiz executive creative director Fabio Seidl. Prior to Lapiz, Morazzani worked at JWT San Juan where
she was an associate creative director. Morazzani helped create RE/MAX "Dream With Your Eyes Open," a U.S. general market advertisement for one of the world's largest real estate companies, and newly
launched TV spots for Purina Dog Chow airing throughout Latin America. Her work has gained global recognition including Cannes Lions for Gatorade "The Heart of Puerto Rico," Banco Popular de Puerto
Rico and Muscular Dystrophy Association Puerto Rico.