RICHELLE PARHAM has been named vice president/general manager for
Digitas' Chicago office. Parham will relocate from the agency's Boston headquarters. She will oversee day-to-day
operations of the Chicago office, assuming responsibilities for finance, staffing, human resources, technology, and facilities. In addition, she will help drive key client relationships and new
business development. Parham joined Digitas in 1994 and most recently managed its relationship with InterContinental Hotels Group.